This course is designed for the practice of textile and clothing marketing. On the basis of theoretical studies, the activities included in textile and clothing marketing are introduced. The tasks of marketing arranged in each chapter are correspond to the chapters of <introduction of textile and clothing marketing>. Completing the activities will help students to better understand and remember the many textile and clothing marketing concepts and facts. This course contains a variety of marketing activities. Some of them have "right" answers and can be used to help students review for marketing knowledge. Other activities ask for opinions, evaluations, and conclusions  and  are  designed  to  encourage students to  consider  alternatives, evaluate  situations  thoughtfully. The practice designed in this course is beneficial to students’ future work. This course will help students to apply business principles and knowledge to their work and is beneficial either in the textile and clothing industries in business or marketing related works in other industries.

      本课程旨在帮助学生针对纺织服装市场营销的基本过程和内容进行实践。在《纺织服装市场营销导论》课程学习的基础上，开展市场营销相关活动的练习，本课程中各章的内容能够帮助学生理解和掌握理论课程教学中涉及的纺织服装市场营销的概念和观点。本课程包括广泛的市场营销实践内容。部分实践具有明确的检验标准，可以帮助学生总结营销知识，部分章节的内容要求学生给出自己的观点、评价和结论，以鼓励学生独立思考，运用所学的知识进行运用。本课程设计的实践活动可以帮助学生提高理论知识的运用水平，今后从事纺织服装市场营销，或者其它领域的商务和营销工作打下良好的基础。